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SciPlay Corporation (NASDAQ: SCPL) is a leading developer and publisher of digital games on mobile and web platforms. The collaboration with Vergara follows SciPlay’s recent partnership with NASCAR to promote its Gold Fish Casino Slots game, a continuation of the Company’s partnership from 2021.įor more information about SciPlay, please visit. It features several of the most popular slots on the Strip, including Huff N Puff, Monopoly, Flintstones, Heidy’s bier Haus, Planet Moola and Lock it Link Slots.

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Jackpot Party is ranked among the top casino games on both Google Play and Apple’s App Store, and gives its millions of players access to more than 200 slot games, plus frequent updates. “We’re thrilled to work with Sofía for our first celebrity partnership and bring this beloved game to even more players.” “Since its release nearly a decade ago, casino players have gravitated toward Jackpot Party for its free-to-play model and constantly evolving slots and challenges,” said Eitan Davidson, head of marketing innovation for SciPlay. The free-to-download game has already gained momentum and Vergara’s support is expected to increase downloads throughout the campaign. As a result of the campaign, SciPlay intends to attract new players and boost excitement among current fans. Israeli creative agencies, Why Worry and C – Branded Content Company by Publicis, supported the campaign’s production and social promotion. “With millions of fans and followers, Sofía has the influence to introduce potential players to a game that recreates the Las Vegas gaming experience from anywhere.” “Sofía’s natural enthusiasm, combined with her global fan base, make her ideal for this campaign,” said Noga Halperin, Chief Revenue Officer for SciPlay.

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As part of the campaign, players who download the game within the promotion’s timeframe will also receive automatic entry in a raffle for the chance to win a trip to Hollywood-including prepaid flights and a hotel stay-for ten lucky winners. A subsequent ad spot in which Vergara can be seen enjoying the casino experience players receive when they download the game will be running throughout the new season of America’s Got Talent.

The campaign launched on May 17, 2022, with Extra TV’s release of “behind-the-scenes” footage of Vergara playing Jackpot Party to unwind after a long day of filming.

LAS VEGAS-(BUSINESS WIRE)- SciPlay Corporation (NASDAQ: SCPL) (“SciPlay” or the “Company”), one of the world’s leading gaming companies, has launched a summer-long social media and advertising campaign for the top-ranked casino game Jackpot Party, starring actress and entrepreneur Sofia Vergara.

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